Acqua di Parma opens its first boutique in Rome, in the beautiful setting of Piazza di Spagna.

The Barcaccia fountain by Bernini, the monumental staircase topped by the Trinità dei Monti, the ancient ochre buildings make up a scene that depicts the utmost elegance and finesse. Home to renowned poets, such as John Keats and Percy Bysshe Shelley, its breath-taking beauty gave life to the famous poem “I will pass through Piazza di Spagna” by Cesare Pavese. Acqua di Parma has chosen this unique venue for its boutique in Rome.
Located at number 27 on one of the finest and most renowned squares in the world, the boutique reproduces the concept designed for Milan and Paris. The project by Kirei Studio reflects the strongest values of Acqua di Parma – all-Italian elegance, individuality, a taste for perfection and savoir-faire.

Inside, the intimate and exquisitely fitted environment recalls an elegant and comfortable mansion, with every detail selected with utmost care as an expression of the truest Italian style. Furniture, lighting, coatings and top-quality materials display a great craft tradition.

The boutique, which covers a 130 sq. m. surface, is a warm and luminous environment, designed to arouse unique emotions. In the area dedicated to the Collezione Barbiere, fans can enjoy a unique shaving service, like in an old Italian barber’s shop. In the Blu Mediterraneo area, loyal lady customers will receive a complimentary hand massage to enjoy a moment of total wellbeing.

The whole range of Acqua di Parma perfumes can be found in the fragrances area, before relaxing comfortably in beautiful armchairs in the lifestyle area, leafing through the finest books published by Acqua di Parma.
A broad range of exclusive services includes customization of fragrance bottles, terry-cloth items, or precious leather bags. A patchwork of precious ideas for an even more intimate relation with the Acqua di Parma world.

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