Acqua di Parma, a brand that embodies Italian excellence and lifestyle in the world, is the promoter of A Great Futurist Evening by actor, playwright and Italian theater director Massimiliano Finazzer Flory.
This traveling performance piece will be presented in 9 cities across the United States. Acqua di Parma sponsors the events in Washington DC at the Italian Embassy on May 12th, as well as in New York on May 21st and Houston on June 3rd for the occasion of The Italian Republic Day.
On the evening of Wednesday, May 21 at 8:00pm, Lincoln Center brings Futurism to the stage with director and performer Massimiliano Finazzer Flory, original choreography by Michela Lucenti, interpretation by Sara Ippolito, costume design by Sartoria Brancato Milano, and music by Igor Stravinksy, Alfredo Casella, Francesco Cilea, and Ryuichi Sakamoto.
Gabriella Scarpa, President of Acqua di Parma states, “We are proud to sponsor once again an Italian cultural event to celebrate our arts and heritage as a country. Acqua di Parma is not only a luxury fragrance brand, but is a symbol of the Italian lifestyle and supporter of the Arts. We chose Massimiliano as he is a great representative of Italian excellence, theater and culture in the world.”
In this creative performance, Finazzer Flory gives a voice to major players of the Futurist Movement such as Filippo Tommaso Marinetti and Giovanni Papini. Massimiliano Finazzer Flory asks, “Why do we want to bring Futurism to the stage? Because it is part of our [Italian] history! Theatre is life. Life is movement. Movement is Futurism”. Finazzer Flory continues, “I am utterly grateful to have Marinetti and Papini’s words take a visual form, and performed live at the historic Lincoln Center and present it to the American public.”
A Great Futurist Evening is part of Acqua di Parma’s constant commitment to the arts and Italian culture.
A Great Futurist Evening – Acqua di Parma sponsored evenings:
May 12th ,WASHINGTON – Ambasciata Italiana – Italian Embassy May 21th
NEW YORK – Lincoln Center – Kaplan Penthouse June 3nd
HOUSTON – St. Thomas University – Cullen Theatre Hall on the occasion of The Italian Republic Day
Acqua di Parma has been a leading player on the luxury market for over 100 years, producing a series of true masterpieces of traditional Italian craftsmanship. The brand was established in 1916 with the classic COLONIA, an authentic and iconic fragrance that has inspired the Acqua di Parma world and its values based on the best of the Italian lifestyle, a passion for beauty, an eye for detail, and the contemporary interpretation of luxury.
Over the years the brand has expanded its product range, introducing new colonias (Colonia Assoluta, Colonia Intensa, Colonia Essenza and Colonia Oud), Collezione Barbiere (shaving products and accessories), Le Nobili (feminine fragrances inspired by the “noblest” flowers of Italian gardens), the Blu Mediterraneo and Blu Mediterraneo Italian Resort ranges (fragrances and cosmetics inspired by the most natural and exclusive locations on the Italian Mediterranean); Home Fragrance (scented candles and room sprays for the home), the Home Collection (terrycloth products) and the Tournée Collection, Business and Weekend, (leather accessories).
Acqua di Parma supplies the suites of the most beautiful and exclusive hotels in the world with its Luxury Hotel Line, which embodies the inimitable Italian style of Colonia. Since May 2008 Acqua di Parma has entered the world of luxury spas with Blu Mediterraneo SPA, opened in the exclusive setting of the Yacht Club Costa Smeralda in Porto Cervo and of the Gritti Palace Hotel in Venice. Acqua di Parma has its head offices in Milan. All of its ranges are produced exclusively in Italy and distributed in Europe, Asia and the U.S. Since 2001 Acqua di Parma has been part of the LVMH Group.
In 2000, Massimiliano Finazzer Flory began his career in Venice directing a series of theatrical pieces dedicated to Greek mythology. In 2005, he participated as an actor at Piccolo Teatro Studio in Milan in the production of L’altro viaggio di Rainer Maria Rilke. During the same year, he brought to the stage In viaggio con Virgilio, l’Eneide, which he then toured around Italy. His work is a combination of philosophy, literature, art and music. Thanks to being an active player in Italian culture, Finazzer Flory won several awards like the Ambrogino d’Oro and Paul Harris Fellow from the Rotary International. In 2009/2010 for the 100th anniversary of Futurism in Milan, Finazzer Flory promoted this occasion by traveling to many cities worldwide, such as New York, Tokyo and Tel Aviv sharing the Futurist Manifestos. In 2010, he also debuted at the Festival of the Two Worlds (Festival dei Due Mondi) in Spoleto, with the piece Il tempo di Gustav Mahler, dedicated to the bohemian composer. From reciting Alessandro Manzoni’s Promessi Sposi (The Betrothed) at the Teatro alla Scala in Milan in January 2010, and in the occasion of celebrating the 150 years of the Unification of Italy, Finazzer Flory brought this piece to New York marking its first debut at Lincoln Center. Finazzer Flory embarked on an international tour that brought him to 21 countries in 4 continents. In 2012, Finazzer Flory returned to New York with a production of Pinocchio, which travelled to different cities in 20 states in the United States and for which he ultimately won the Lions Pinocchio di Collodi Award in 2013.