A new strategic step forward in Travel Retail for Acqua di Parma, which has selected Rome Fiumicino Airport as the location for its new corner.
Rome Fiumicino is a major hub which drew in over 37 million passengers in 2012, providing a stopover for more than 100 air companies and serving around 200 destinations worldwide. This is all testimony to the leadership position it enjoys in Italy for domestic, international and intercontinental connections.
For Acqua di Parma, the advantage of having a presence in the main national airport is twofold: on the one hand, it confirms the link with its origins and its typically Italian tradition and, on the other hand, it offers the brand a position in one of the most important European terminals in terms of air traffic.
In line with the brand’s distribution strategy, Acqua di Parma enthusiasts will find the new corner at Rome Fiumicino to be a fully recognisable location offering a perfect synthesis between high quality service and the excellence of exclusively Made in Italy products. It is a place where you can immerse yourself in every aspect of the Italian lifestyle that the brand represents across the world.;